Here's some information that you might find useful in developing your pitch...
High Concept Pitches in a Nutshell
by Helen Andrew, Editor,Cactus Rose, American Rose
If you’ve been to a writers’ conference, you’ve no doubt heard the term "high concept pitch." But what exactly does it mean? Simply put, a "high concept pitch" is a one or two sentence description of your book. That’s all.
Easier said than done, though. How exactly do you take your 100,000 word baby and boil it down to its marrow? You’re close to your work. You know it intimately. It’s full of love, laughter and your creative genius. How can you possibly reduce it to twenty words or less?
Rest assured that it can be done. All it takes is a step back, a little education, and some good old fashioned discipline.
What is unique about your project? What makes it stand out from what is on the market right now? Answer these questions and you have the backbone of your high concept pitch. Be sure to include the time period if your project is a historical romance.
Now make your pitch sizzle. Use active, sensory language to draw the agent or editor in. Help him visualize your characters and setting. Show him why your idea is the best one out there, then leave him with a desire for more.
Consider the following two pitches for Goldilocks and the Three Bears:
1. A little girl sneaks into a house owned by three bears and falls asleep.
2. A pre-teen burglarizing blonde girl falls asleep in a house and is caught by the ursine owners.
The first one is pretty ho hum, isn’t it? But the second one caught your attention. Why?
First of all, we learn more about our heroine. She’s not just a little girl. She’s a little girl with blonde hair who breaks into houses. Also notice that I didn’t use her name. By describing her instead, I made her more accessible so the editor can visualize her.
Additionally, we learn she is caught by the bears. What will happen next? Do they attack her? Do they chase her away? What is in store for our heroine when the bears find her? A good high concept pitch leaves the editor wanting to know more.